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Automating Customer Follow-ups: 5 Winning Strategies

Discover how AI can reduce your unpaid invoices by 32% in less than 90 days.

December 10, 2025 7 min Mediasoft Finance Team
Automating Customer Follow-ups: 5 Winning Strategies

The Hidden Cost of Unpaid Invoices

In Switzerland, the average Days Sales Outstanding (DSO) is around 45 days. For an SME invoicing 5 million per year, every day saved represents approximately 14,000 CHF in unlocked cash flow. Yet, follow-ups often remain manual, inconsistent, and a source of commercial tension.

    Strategy 1: Automatically Segment Your Debtors

    Not all customers should be followed up in the same way. A major strategic account deserves a personalized call; a small recurring client receives an automated email; a recurring bad payer moves directly to the legal stage. AI automatically segments your debtors based on their history, typology, and risk scoring.

      Strategy 2: Multi-Channel and Adaptive

      • Email for initial follow-ups (D+3, D+10, D+20).
      • SMS for critical reminders.
      • Scheduled phone calls for amounts > 5,000 CHF.
      • Registered letter with electronic signature for the pre-litigation phase.

      Strategy 3: Tone and Timing Optimized by AI

      MAgentic ERP analyzes payment histories and identifies the best time and the right tone to follow up with each customer. Result: response rates up to 3 times higher than generic reminders.

        Strategy 4: Facilitate Payment

        Each reminder contains a Swiss QR-bill, a direct payment link (TWINT, card), and a clear summary. The easier it is to pay, the faster it happens.

          Strategy 5: Real-Time Reporting

          The CFO tracks DSO, recovery rate, payment promises, and client risks in real time. Decisions are made based on fresh data, not obsolete monthly reports.

            Results Among Our Clients

            • -32% in unpaid invoices in 90 days
            • -12 days average DSO
            • 90% of follow-ups automated
            • +15 points in Client NPS (healthier relationships)
            Tags:Finance7 minMediasoft Finance Team

            Automate Your Follow-ups with MAgentic ERP

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