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Automating Customer Follow-ups: 5 Winning Strategies

Discover how AI can reduce your unpaid invoices by 32% in less than 90 days.

December 10, 2025 7 min Mediasoft Finance Team
Automating Customer Follow-ups: 5 Winning Strategies

The Hidden Cost of Unpaid Invoices

In Switzerland, the average Days Sales Outstanding (DSO) hovers around 45 days. For an SME invoicing 5 million per year, every day saved represents approximately 14,000 CHF of unlocked cash flow. Yet, follow-ups often remain manual, irregular, and a source of commercial tension.

    Strategy 1: Automatically Segment Your Debtors

    Not all customers should be followed up in the same way. A strategic major account deserves a personalized call; a small recurring client receives an automated email; a repeat poor payer moves directly to the legal stage. AI automatically segments your debtors based on their history, typology, and risk scoring.

      Strategy 2: Multi-channel and Adaptive

      • Email for initial follow-ups (D+3, D+10, D+20).
      • SMS for critical reminders.
      • Scheduled phone calls for amounts > 5,000 CHF.
      • Registered letter with electronic signature for the pre-litigation phase.

      Strategy 3: Tone and Timing Optimized by AI

      MAgentic ERP analyzes payment histories and identifies the best time and the right tone to follow up with each client. The result: response rates up to 3 times higher than generic follow-ups.

        Strategy 4: Facilitate Payment

        Every follow-up contains a Swiss QR-bill, a direct payment link (TWINT, card), and a clear summary. The easier it is to pay, the faster it happens.

          Strategy 5: Real-time Reporting

          The CFO tracks DSO, recovery rates, payment promises, and per-client risk in real time. Decisions are made on fresh data, not obsolete monthly reports.

            Results Among Our Clients

            • -32% unpaid invoices in 90 days
            • -12 days average DSO
            • 90% of follow-ups automated
            • +15 points in client NPS (healthier relationships)
            Tags:Finance7 minMediasoft Finance Team

            Automate Your Follow-ups with MAgentic ERP

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